I?m pretty sure Michelin is aware of their pricing disadvantage in the US. After all, most of the rubber that goes into US tires is made in the United States. Also, almost all of their tires, including agricultural and aircraft sold in the US, are manufactured at multiple plants in the United States. Their newest rubber manufacturing capacity is coming in the form of a brand new plant in Indonesia. Doesnt take rocket science to figure out what most likely will come next. Hard to argue with quality tires that cost 2/3 of US manufactured tires, and employee wages about 25% of what Michelin pays in the US. Yet, in those countries those employees are towards the top of the food chain pay-wise compared to their fellow countrymen. Happy employees, happy consumers. Hard combination to beat.