Thanks for the response.
Sorry, I should have clarified - as compared to stock/OEM brakes (rotors and pads) - and probably should have clarified the vehicle as a 2006 F150 XLT SCAB 4x4.
I've been doing my own research, of course, these get mixed reviews (like anything - grain of salt taken) - but the majority are positive. However, I've been reading a bit about the merits - or lack there of - of drilled/slotted rotors for daily driving/towing use.
For now I think I'll stick with just replacing pads, and I'm leaning toward EBC Yellowstuff pads. I haven't seen a review yet that doesn't indicate better stopping power (over OEM) along with fade resistance.