Many have tried to build a better RV and still survive, but the buying public seems to be more persuaded by price than anything else. Despite all the moaning about "quality". RVs are expensive, even basic trailers, so everybody seems to think that RV manufacturers are making buckets of money, but I think most are just squeaking by on cash flow. The do well enough when sales volumes are good, but even a slight sales decline or a miscalculation on warranty expense quickly puts them in the red. Evergreen started out trying to build a better quality trailer and then expanded by buying other brands, presumably to increase sales volume. Apparently neither were enough to generate sufficient income to pay the bills and give investors a return on their money.