Unless you're headed way off the beaten path - I think it's pretty rare to be without cell signals for extended periods of time. On the rare occasions we can't get a signal at our campsite - we do enough roaming around in the toad that we find ourselves somewhere with signal on a near daily basis.
However, I suspect your question about "losing touch" probably goes beyond the specifics of "how will I make a phone call" sort of answer. We "keep in touch" with family and friends in a variety of ways when we're travelling.
Obvious - the quickest and easiest thing is a "real voice" telephone call. We talk to our kids, wife's sister, close friends, etc. via cell phone every day or two. A close second for us is text messages. We text our adult kids (one of whom still lives at home) almost daily - just a short "All good?" / "Yeah, OK here at home" sequence is enough to keep everybody from getting excited. For this (and the fact that I'm still working and need my cell phone for work related stuff) - our cell phone plans included "unlimited talk and text" - it's factored into our budget, so neither of us thinks twice about grabbing the phone and talking to whoever we feel like as often or for as long as we feel like.
We use Facebook a lot as well - primarily for staying in touch with our circle of friends and more distance family. We do avoid posting much in terms of specifics about our travels on Facebook. We may post a single picture and/or a brief comment about someplace we just visited. We avoid posting anything that shares specifics about where we are at the moment and/or even more important, where we're headed. Most of our FB posting are us "joining the discussion" on with friends and family as if we were sitting at home in our "sticks and bricks". If I'm on FB in the evening ... it's rare I don't get pinged by friends via FB chat. It's rare that I don't get asked "where are you today?" when I'm chatting with friends. Our friends know we travel a lot so it virtually always comes up in conversation.
Obviously our travels are a big part of our lives these days - and something we like to share with friends and family. As stated we don't want to be constantly pumping pictures and "travelogue" posts out on Facebook. So to avoid doing that - I slapped together a website that I try to maintain when we're travelling. I keep a simple blog, add pictures, etc. regarding what we're up to on our trip. Our friends and family know to check the website and can even add comments (similar to FB) to our blog entries and/or our general "message board". Futzing with the web site is one of my hobbies when we're on the road ... and gives me something to do when I've got a little down time. My wife likes it because she can easily share pictures with her GFs back home with a test message and a hotlink.
The technology today makes it easy to stay "in touch" with friends when you're on the road. You just have to be willing be a little creative and to put a little effort into it.