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RVing message boards => Industry news, rumors and recalls => Topic started by: jatrax on November 07, 2017, 08:45:05 PM

Title: Phoenix USA, Inc sold to new ownership
Post by: jatrax on November 07, 2017, 08:45:05 PM
Phoenix USA, Inc. makers of the Phoenix Cruiser B+ motorhomes has been sold.  Founder Kermit Fisher is expected to stay on in an engineering role.
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FOR IMMEDIATE RELEASE

PHOENIX USA, INC. sold to new owner / operators

Phoenix USA, Inc, the manufacturer of the Phoenix Cruiser, adds new owners dedicated to company legacy

Elkhart, IN (October 13, 2017) – Longtime local business Phoenix USA, Inc. (http://www.phoenixusarv.com/) has recently been purchased by Jim Byrnes and Chuck Cooper.

Phoenix USA has been based in Elkhart since 1996, when Kermit Fisher started the company with a vision towards producing RV’s with unmatched quality and attention to detail.  Phoenix early on focused on producing Class B+ motorhomes and quickly established itself as an elite manufacturer.  In February 2009 the company transitioned to selling factory direct and has never looked back.  The company has flourished under the guidance of founder Kermit Fisher, becoming known nationwide for its dedication to a winning blend of craftsmanship and customer service.

It is a recipe that the new owners recognize and respect. “Not only will Mr. Fisher remain with the company as a senior advisor,” explains new owner Jim Byrnes, “but we are committed to continuing the legacy that he has built with Phoenix USA. We are extremely proud of the fact that the company employs one of the longest tenured manufacturing teams in the industry,” Byrnes continues, “and we will do everything within our power to keep this track record in tact as we move forward with some of our own innovations and ideas.”

Both Byrnes and Cooper also recognize that with change comes challenges. “It is very important to us that people know that we aren't an investment banking company,” says Cooper. “We are partners in a business that invest in people, in great ideas, and with a focus on building on local success. Phoenix USA exemplifies all of these values, and we are excited about growing the company into the future.”