Not sure how much you know about electrical theory, but basically the Easy Start 364 is a variable frequency drive for A/C units. What that means in layman's terms is that this piece of equipment has the ability to change the 120 volt, 60 cycles per second to 120 volt, but a lower frequency. This particular unit has 4 preset frequency settings and in effect "ramps" the compressor motor speed up to full speed over a pre determined time period......instead of just putting full voltage AND fuel frequency when starting. So your question probably is.....why change the input frequency to the motor? And the answer is this. There are only two ways to change the speed of an AC Motor.
1. The the number of poles in the motor.
2. Change the frequency of the applied voltage.
Generally speaking, all AC motors in the US are designed to run on 60 cycle (60 Hz) and if you change that to let's say 30 Hz, that motor will run slower and the results will be less In rush starting current, which is what normally causes the generator to not have enough power to operate an A/C unit. But if you can limit that in rush current by changing the input frequency (what the East start 364 does) you can make the generator work because the A/C unit isn't pulling that Locked Rotor Current which is approx. 4-5 times higher than the full load current.
See how easy that was!