Hi Jeff: Just back from visiting Forest City, watched the movie, did the tour. Asked the question when I was there and told back in the day (50s 60s) the Itasca name was adopted to identify a different Chassis from the original Winnebago. I watched the production line and saw Winnebago and Itasca in the same line. As several have mentioned the trim level may be different but the units are the same. I did tours of a couple of manufacturers doing research to purchase my first NEW motorhome. Before I returned home I dropped into my dealer to buy a 2012 View Profile. I had a little difficulty convincing Winnebago that the dash radio wasn`t acceptable because it was 4 year technology and would`t support an iPod or iPhone manufacturered after Sept. 2008. I now have an updated radio. Leaving tomorrow for two weeks to attend the Good Sam Rally in Daytona, first big trip, but so far no regrets about purchase.