Gary RV_Wizard said:
FMCA leaders are focused on the fact that there are a lot more towable owners than motorhome owners. They seem to ignore that the absolute number of motorhome owners is still increasing while their membership continues to decline. The organization has lost over 40,000 members in the last 10 years, something like a 35% decline even though there are more motorhomes than ever on the road. To me that says that the organization has failed to remain relevant to the motorhome community. The RV industry ships over 2000 new Class A motorhomes every month, yet very few of those buyers become FMCA members. That's what FMCA needs to fix somehow.
After attending the National Rally in Chandler this past March, it's hard to believe membership is falling. We've only been to two Rallys. The Western Conference two years ago and the National. The Western Conference was fun. The National was not. The turnout, apparently much larger than anticipated, led to major parking issues and for many, long walks to classrooms that were full. As a result of our experience, I have no interest in attending another National Rally. While it's not likely we'll drop our membership, if the fee increased significantly, I'd have to rethink that decision. Not because of the money. But really, there's not much value that I see. The tire deal never really appealed to me. I purchased a set of Sumitomo's for less than $1,700 installed. They ride as well as the Michelins that were on our motorhome. And while they were 7 years old, the Michelins only had 5 or 6,000 miles on them. Never checked the price of the Michelins but I'd be surprised if they weren't at least another $1,000 more. I get both the hard copy and the electronic edition of the monthly magazine. I've asked FMCA to stop sending the hard copy. It still comes. I would think a hard copy would be sent only if and when a member requests one. Other than introducing new RV's, the vast majority of the magazine is a rehash of prior months articles. Seriously a gross waste of money. While the Med evacuation program makes sense for seniors, I doubt it has the much appeal to young members.
Gary RV Wizard is correct. FMCA needs to fix its dwindling membership. However, I doubt FMCA has a good handle on why membership is declining or why new owners are not signing up. That would be a good starting place. To simply invite non-motorized RVer into the club, increases membership but does nothing to address the reason membership declined in the first place. FMCA needs to ask owners who have dropped their membership to let them know why. They also need to reach out to new owners. Do new owners even know about the FMCA? And while there may be 2,000 new motorhome sales every month, how many are sold to coach owners who are upgrading. And not to offend anyone, but how many younger owners who are purchasing for the first time want to connect with a group of typical FMCA members who generally are retired seniors.
I don't know enough about the history of the FMCA but suspect it grew significantly as the Baby Boomers were cashing in their high valued homes and moving to areas where they could purchase a comparable home and have a significant chunk of money remaining which allowed them to pay cash or at least a large down payment toward a pretty nice motorhome. That well is drying up. The next generation is not as flush.