Not that I don't have confidence in the expert opinions here, but I did look around and found the EPA view on this subject.
http://www.epa.gov/smartway/idle-questions.htm#why-idle
Interesting reading, especially from an environmental view.
But my procedure remains the same. When I fire that puppy up and head down the road I don't shut it down unitil I am through for the day. One exception is if I fuel at the RV islands, which is rare. My longest idle is then about 20 or 30 minutes at lunch.
I was shutting down when refueling at truck islands, but couple of years ago I was talking to a golf buddy, who was retired from management in a big trucking firm, and said I see a lot of truckers who don't shut down at the fueling islands. He said if its a diesel we tell them to keep it running until they are through for the day, so I have since followed his advice.