You call it an RV Resort. Resort is probably the most misleading term in the industry. I've been to "resorts" that had nothing more than gravel sites in a field with no trees or any facilities.
A resort should be a destination, not an overnight stay off the highway. A clubhouse or recreation hall, swimming pool/hot tub, playground for the kids, organized activities, clean well-maintained grounds and buildings. Level sites with full hookups are a given, with nice landscaping that provide some privacy.
There's nothing wrong with being a campground. The RV Resort label should mean everything gets kicked up a notch.