Larry N. said:
An interesting twist, with Toyo. To sort of echo Sarge, a number of years ago I had my oil changed on my 4WD pickup, but there was new management (unknown to me), and when I left they'd filled the tires to the max on the sidewalls. It was snowing lightly at the time, and I had waaaaay less traction than I expected, so went back (a block or so) to get the pressure down. I had quite an argument with the manager of the place, who claimed that max was actually what you were supposed to always run. Needless to say, they lost my future business.
It was actually unsafe (slip and slide) to drive on that light snow with max, and was almost (not quite) like dry pavement with the tires at my normal 35 psi. All this is disregarding ride, which is also worse at high pressure, and tire wear which would have worn out the center tread well before the tread on the edges.