Well, not quite. I mentioned this to someone who reached out to me privately on my religious beliefs--the lack thereof. I said the difference is my cult isn't holding a membership drive.
I see no need to talk about the same book passage by passage, over and over, in person, once per week or sometimes more, singing the same songs about the same things, and being told if I don't do this or think a certain way that somehow I'll end up in a bad place because God's love is, actually, conditional. If that's not brainwashing, it's definitely indoctrination, and sometimes it borders on financial domination. If someone wants to do that, or be that, I have no problem with it as long as I'm not forced to be part of it.